Tech Blog

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Why should you make your online presence felt?


The largest traffic can be attracted online. In the recruitment industry, talent can be attracted through a positive reputation of your company. Online standing makes a lot of difference as people apply for jobs online and negative buzz can often cost you adversely. Prospective candidates are well aware of their online presence as they review every company’s achievements before applying for a job.

How effective is your online presence?

There are certain factors that can determine your online presence. Let’s discuss a few of them here.

  • From the recruiter’s perspective: If you want to hire the best talent, you must ensure that you frequently submit press releases for most of your industry achievements and accolades. These should well be highlighted on your company website so as to affirm your industry reputation. Candidates scout for organizations that are well-respected online as well.
  • From the job seeker’s perspective: Social media has emerged as a crucial tool in the recruitment process both for the employers and the job seekers. Several social platforms are used by job seekers to search for new roles and recruiters. Social sites can be a lucrative channel for increasing your online presence felt. If you are looking for a job, these sites are a great resource for improving your personal profile. For example, if your status reads “Business Development Manager looking for a new opportunity in the Finance Industry”; this can become a medium to showcase your talents not just to employers but also to recruitment consultants who might find the right fit for their head hunting in you. However, you must be careful while using these sites as they are public and it may not be easy to control who has access to the information that you are posting. If you are seeking a job, you must check what content you upload on social media, as prospective employers may be able to access your information by browsing by your name in Google. Google can redirect their search to your social media sites.
  • Searching for a company name: Company name as it appears can build a trust relationship as people search several times online to check on your web presence. While finding a company name is easy online, searching for a service or product that the company offers is best possible through internet marketing strategies and search engine optimization. You can hire one of the local Sydney SEO firms to execute these techniques.
  • Important points to consider for achieving online success in your business
  • Understand that your website is your foundation: A good website that is well built optimized with all relevant information and ready to improvise, is all you need. Customers are well aware of their online presence and everything you do online to market your business should redirect targeted audience to your website.
  • Your online presence can give you an idea of what your competitors are also doing on their respective websites and social media.
  • Having an internet marketing plan with relevant needs and objectives can optimize your web presence and enhance your reputation.

Every activity that you undertake online should have some form of measurement to determine if what you are, doing meets your business goals, creates channels of communication with customers and increases overall visibility. These processes are a medium to monitor and measure your success.