Most business owners have invested a copious amount of time, deliberation and budget on their website’s design. Most of the business owners assume that as soon as they create a website, they will start getting leads and sales all of a sudden. Some have the perception that their website will rank on the first page of search engines instantaneously. Unfortunately, these outcomes are hard to attain without a solid marketing strategy.
Almost all websites market and sell a certain brand, which can be a product, a service, a cause or just an idea. The potential of a website design in strengthening a brand and circulating the brand message to reach the prospects in not a secret these days. But, in addition to having a complete web design strategy, numerous Internet marketing strategies are there that should be devised and employed before the website launch. Some are:
Consider the Target Audience and Market Niche
Keep tabs on your website visitors and their interests. Defining a target customer as per the demographics and location will amplify the cost efficiency. Until you have illimitable marketing resources, it is far more efficient to shape your marketing efforts as per your potential customers who are interested in buying your product or service – instead of blowing resources to attract an undefined population of prospects who are less likely to become customers. So consider creating a site that is crafted particularly for this target audience; it does not have to attract everyone on this planet.
Secondly, you should have a defined market niche. The term “niche” bring up a comparatively narrow or specialized market. In a crowded industry where millions of brands exist, having a niche plays a role as a distinguisher among your competitors.
Website Architecture and targeted content
One of the pervasive problems with website content and content structure is plagiarized content on e-commerce sites. The content can often be duplicated even when it is not aimed to be, namely where the similar product content can be discovered on a unique category page, a product page, and even on the homepage. If your product has many options, such as size, color, etc. There will be multiple URLs for a single product, and if you have many products like this, then the result will be an enormous amount of duplicate content. To combat this problem, you should hash out canonical tags with your SEO staff. Using canonical tags before creating your website will allow you to assure the engines about the URL that will lead to the unique product page.
Lastly, stay away from any SEO or digital marketer who follows the hidden text, keyword stuffing, hidden links, sneaky redirects, or link farming. These are the ‘black-hat’ tactics that could penalize your website’s rankings.
People believe that they will start collecting visitor’s data automatically after the site’s launch. There are many steps you should take before the launch to make sure that you can make data driven marketing decisions. Such as, in Google Analytics, ensure that the GA script is used in the footer of all site pages. It would be beneficial to establish conversion goals for the website before you launch your site.
To wrap up
The growth of Internet marketing is progressively affecting how we design and conceptualize websites. Particularly in the UAE, digital marketing has become a cutthroat industry, and you need to have a professionally created, appealing web design in UAE to be competitive. Every component of your digital marketing strategy—including but not limited to paid search, SEO, SMM, email marketing, blogging, etc.—should steer your target audience to your site.