“To be a great designer, you need to look a little deeper into how people think and act.” – Paul Boag, Co-Founder of Headscape Limited
We are currently living in a world that is increasingly becoming connected. The global village concept continues to convert itself into more of a reality than a longed-for idea. We have also moved from the Industrial Age into the Information Age. Consequently, the amount of information available on the World Wide Web increases daily. Results of an IBM marketing Cloud study show that 90% of the data on the internet has been created since 2016.
Furthermore, it is a well-known fact that business cannot and does not exist without a customer base who purchase its products or services on a repeat basis. Therefore, the question that needs to be asked and answered is how does a company get its products noticed by its target audience?
The most straightforward and succinct answer to this question is quality user interface (UI) and user experience (UX) design. In other words, business needs to look at procuring the best web UI design from Polished Pixels.
Quintessential UI design tips
Paul Boag touches on the essence of UX and UI design in his quotation mentioned above. He correctly notes that great design needs to focus on the customer, how potential clients think and act to ensure that brand’s website attracts and converts users into returning customers.
Furthermore, it is vital to note that a website is not just a series of pages that are connected via a menu. It is effectively the consumer’s window into a brand’s world. The user experience or user interaction that the visitor has with the website determines the user will convert into a returning customer or not.
Consequently, the importance of providing a great user experience cannot be emphasized enough. Therefore, here are several UI/UX website design tips to ensure that your company website converts visitors to the site into repeat customers:
Know your customer
It’s vital that you understand the demographics of your target audience. Furthermore, you need to understand how your potential customers think, behave, and what their needs and wants are. In this way, your brand and products will provide them with the answers to their questions.
Conduct usability studies
Once you understand who your target audience is likely to be, the next step is to ensure that your design attracts your audience. The way to do this is to build wireframes and conduct usability testing with a representative group of your target audience.
The questions that need to be answered are: “Is my website user-friendly” and “Can the user answer the site’s call-to-action?
It is also worth noting that the usability testing is an iterative process. It is also a continuous part of the website’s life cycle as consumer habits and wants change regularly.
Understand default user behavior
The best way to describe this tip is to cite an example. When you look at a website, your eyes naturally track from left to right and from top to bottom. Therefore, it is best practice to put the menu and the logo on the top left-hand corner of the site. Furthermore, any buttons that need to be clicked need to go on the bottom right-hand corner of the site.
User interface design answers call-to-action
Your website’s user interface must be intuitive and guide visitors to your site to answer the call-to-action smoothly and fluently. Visitors must find your site easy to browse around and navigate through. Otherwise, they will abandon your site during the process of answering the call-to-action.
Successful website UX/UI design is a specialist field; therefore, it is advisable to contact an expert agency like Polished Pixels UI UX design company to help you ensure that your website is usable, user-friendly, and will convert visitors into repeat customers.