The sales page, or sales letter, is a highly unique piece of copywriting. It requires the hard sell but can't simply be an illogical progression of Buy Me statements. There are many parts to effective sales letters and general formats that have proven to be highly effective for a variety of products. While a sales page is not ideally suited to every type of service or product, if you operate within one of several industries then sales letter writing should be considered a serious option.
Sales Letter Writing Techniques
The product sales letter has been in existence much longer than the Internet, and modern online versions do bear striking similarities to paper versions.
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Personalizing the sales message is a proven seller (often further enhanced by the use of photographs of individuals). Readers instantly begin to warm to you and trust you because they feel they know you, and this makes them much more inclined to want to purchase the product you offer. Personalization is much more than starting a sales letter with “Dear Friend” or “Dear Matt” and needs to come across throughout the copy.
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The benefits and advantages also need to be a major part of any sales letter, whether it be a product sales letter or a business sales letter. However, rather than simply point out the benefit of your product or service you also need to answer the questions “What's In It For Me” - the question that every potential consumer wants answering.
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Formatting needs to be brash and bold, in many ways matching the style of content that is used. Several headlines are used at the top of the page, instantly and literally highlighting the major benefit of your product and letting readers know why they shouldn't miss out on your product.
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Time sensitive offers make the reader believe that they have been fortunate to visit your sales page when they did. These offers can range from “The Next 100 Buyers Receive 50% Off” to “Order Today Before Midnight And Receive 50% Off” but the intended effect is the same – create a sense of urgency.
All This And More With A WebWiseWords Sales Letter
These are just a selection of some of the more popular and effective sales letter writing techniques that WebWiseWords can employ with your sales page. We offer sales pages ranging from the short 500 word version to the more typical 1,000 to 1,500 word version and we do include all of the most potent techniques in sales letter writing.
To order today, ask us any questions, or discuss your sales letter needs please contact us with further information.
